To succeed in the E-Heroes interactive VR challenge your key skill is cooperation. Two players enter the game, one in space, one on the ground. To save the International Space Station they have to work as a team.
The objective of the project was to entice young people to apply for an apprenticeship as an electrician. Making good use of the creative freedom provided by both, agency and client, we designed and produced this highly intense interactive VR-challenge for aspiring electricians at the 2017 Zurich Career Fair. That resulted in lots of traffic in front of the VR-booth at the convention and on the elektriker.ch website.
Awarded with Gold at the German Digital Awards and with Bronze at the ADC Switzerland, E-Heroes is one great example of interactive brand action for trade shows.
Production Studio: Sehsucht Producing: Timo Seegräber Creative Direction: Saskia Kretzschmann, Christian Zschunke Artists: Ignas Blažys, Philipp Brates, Johannes Fug, Saskia Kretzschmann, Christoph Strohfeld, Nick Zieske, Christian Zschunke Programming: Christian Schulze, Christian Zschunke