The ocean plastic problem goes deep. Eurythenes Plasticus is a newly discovered species, the first in history that has been named after the ocean plastic that contaminates it. Although it lives far away and at great depths, microplastics were already detected in the body of the amphipod when it was discovered.
Together with BBDO Germany, we helped to create a global campaign for the WWF to support their efforts to combat plastic pollution of our oceans.
Client: WWF Germany Campaigns: Hanna Eberhard Marketing Manager: Theresa Reis Scientific Supervision: University of Newcastle, Dr. Alan Jamieson, Johanna Weston
Agency: BBDO, Düsseldorf Creative Managing Director: Kristoffer Heilemann Exec. Creative Director: Andy Wyeth Art Direction: Bernd Rose, Marco Serra, Rosario Brancato Copywriter: Christian Korntheuer, Marcos Alves Technical Development: Martin Böing-Messing Account: Kat Wyeth Planning: Benjamin Pleissner, Kyle Duckitt Chief Production Officer: Steffen Gentis
Production Studio: Sehsucht Director: Hans-Christoph Schultheiss Producer: Stephanie Hülsmann Co-Director, Lead 3D: Juan Pablo Brockhaus 3D Artists: Sebastian Brandhuber, Thure Koch, Heinrich Löwe, Jonas Röber, Tobias Sprengart, Lucas Wendler, Timo von Wittken, Max Zachner Compositing: Florian Zachau Music: Alex Komlew
Case Film: BBDO CraftWork Audio Production: Studio Funk, Düsseldorf