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Toyota The Outside Car

What makes you a grown-up? Is it a proper job or a driver's licence? It's tricky to answer this question and actually we love to keep on seeing and doing things from a child's perspective. Just like the joyful and colorful cartoon character Marco Dottori does in our new clip for Toyota's Stories Of Better – he will never lose that passion of a child.

Premiered at the Paris Motorshow 2013 on a 10m wide LED screen, we produced this charming looking 2D­-animated short film in cooperation with our new Sehsucht talents Felix Meyer and Pascal Monaco, aka We Think Things. Have a look at the smooth and still remarkably charming style!

Credits

Client: Toyota Worldwide

Agency: Saatchi&Saatchi, London
Agency Producer: Mondi Howard
Creative Group: Adrian Caddy, William John

Production: Sehsucht, Hamburg with Rokkit, London
Exec. Creative Direction: Hans-Christoph Schultheiss
Producer: Selina Schmitt, Tom Knight
Director: Felix Meyer, Pascal Monaco (We Think Things)
Visual Concept, Animation: Felix Meyer, Pascal Monaco (We Think Things)

Music: Nikolai von Sallwitz

Directing Duo

WE THINK THINGS
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