skoda road to rio

The extraordinary performance of China’s elite athletes were transformed to a symbolize the most important attributes of the new Skoda Superb.

For the agency FCB in Shanghai we created a visual interplay between speed, endurance, strength and precision.

on set

design process

making of road to rio

Credits

Client: ŠKODA
Senior Director of Marketing: Xie JinHui

Agency: FCB Shanghai
Chief Creative Officer: Wei Fei
Producer: Jasmine Ruan

Production: Possible International Films Shanghai
Director: Ole Peters
DoP: Bernd Wondollek
Storyboard Artist: Malte Romainczyk
Executive Producer: Penny Peng, Jiajia Guo
General Producer: Turtle Wu
Post Producer: Sean Xu
Assistant Producer: Wing Cai
Production Assistants: Chant Xu, Xiaoqiang Liu

Post Production: Sehsucht
Art Department: Axel Brötje
Editor: Artur Jagodda
Colorist: Xavi Santolaya
Producer: Tanya Curnow
3D Lead: Timo von Wittken
3D:Juan Pablo Brockhaus, Alexander Siquans, Felix Geremus, Heinrich Löwe ,Rafael Vicente, Ulf Gieseler, Maurice Jochem, Andreas Schulz
Compositing Lead: Florian Zachau
Compositing: Jona Maluk, Juan Pablo Brockhaus, Melissa Panek, Michael Welz

Director

OLE PETERS

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