Sennheiser Reshaping Excellence

After one year of working on Sennheiser’s interactive Reshaping Excellence campaign, we’re proud to see the final stage launch on November 3rd 2015. Phase two of the project witnesses the completion of the monument to sound—a vast interactive sound-sculpture created over the past six weeks by over one million people worldwide. Our spot is a supersensory odyssey that presents the formation of the monument in all its monolithic glory, and finally reveals it as the foundation of Orpheus; a personal sound experience unlike any other.


Director: Mate Steinforth

Client: Sennheiser electronic GmbH & Co. KG
Director Global Marketing / Brand Marketing: Uwe Greunke
Director Global Marketing Communications: Uwe Cremering
Key Communication Global Manager: Anne Hildebrandt

Agentur: Philipp und Keuntje
Creative Director: Mike John Otto
Agency Producer: Laura Popiol, Stefanie Voss
Project Manager: Karolina Kurzaj

Interactive / WebGL: Artificial Rome GmbH

Production: Sehsucht Berlin GmbH & Co. KG
Director: Mate Steinforth
Technical Director: David Weidemann
Producer: Christopher Lenz, Konrad Weser
Design Department: Saskia Kretzschmann, Christian Zschunke, Christoph Strohfeld
3D Artists: Florian Raphael Panzer, Christoph Strohfeld, Alexander Walker, Christian Zschunke, Oliver Latta, Roman Hinkel, David Weidemann
Matte Painting: Julius Brockelmann
Compositing: Christina Agapitou, Ian Hutchinson, Sebastian Wirbelauer

Original Music for Website and Campaign: Imogen Heap

Sound Design for Website, Campaign and Directors Cut: Hofkapellmeister Sebastian Müller, Marcel Cloidt

Making of