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Sehsucht Don't Text And Drive

Biking is not a picknick if you‘re sharing the road with a distracted driver. Sehsucht‘s animation shows the dangers of texting while driving. Messaging on his phone, our car driver doesn‘t pay attention to the traffic lights and oversees a pedestrian at a crossing. Distracted by the messages, he drives incautiously and runs into a young woman riding her bike. He calls an ambulance to take care of her injuries. In a parallel world in which the car driver does not text and drive he travels safely around the world. Our message is clear: Save a Life. Don‘t Text and Drive!

The 3D animation is set in a very graphical, cubistic world. The style is defined through geometric shapes and a warm colour palette.

look development

design process

Director

MATE STEINFORTH
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Credits

Production: Sehsucht GmbH, Berlin
Direction: Mate Steinforth
Design: Mate Steinforth, Ronny Schmidt
Producers: Lars Wagner, Christina Geller
Lead Artist: Helge Kiehl
2D / 3D Artists: Helen Hyung Choi, Dominic Eise, Remo Gambacciani, Mette Ilene Holmriis, Alexander Walker, David Weidemann, Christian Zschunke

Music: Von Sallwitz Sound Architecture

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