60sec tvc road

Ram Heaven And Earth

The TV campaign for the new Chrysler pickup truck Ram 1500t is jam-packed with VFX delicacies like violent earthquakes, bursting mountains and tumbling rocks. We added VFX to more than seventy shots, creating complex 3D simulations and elaborate set extensions with intense support by our Concept & Design Department.

The campaign highlights the Ram 1500 technological achievements which make natural forces and obstacles in the truck’s path retreat in deference to its groundbreaking technology. Winding roads straighten and overgrown paths instantly clear – the natural world is under complete control of the driver. Icing on the cake is off-speaker and actor Sam Elliott's (The Big Lebowski) deep and raspy voice that fits the brand perfectly.

30sec tvc horizon



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shooting heaven & earth

breakdown logo ending


Client: Chrysler Group LLC, Auburn Hills

Agency: The Richards Group USA, Dallas
GCD: Rob Baker, Jimmy Bonner
Brand Creative / Copy: Sue Batterton
Brand Creative / Art: Kellyn McGarity
Broadcast Producer: Paul Nelson

Production: Markenfilm & Sehsucht, Hamburg
Director: Ole Peters
DOP: Stefan von Boberly
Exec. Producer: René van Kann, Harald Beelte
Producer: Oliver Schertlein
VFX Supervision: Timo von Wittken

Post-Production: Sehsucht, Hamburg
Post-Producers: Stephan Reinsch, Jan Tiller
Edit: Christoph Senn, Stephan Wever
Concept & Design: Anja von Harsdorf, Dominik Wieschermann, Axel Brötje, Julius Brockelmann
3D Lead: Timo von Wittken
3D Artists: Heinrich Loewe, Eva Kuehlmann, Christian Keller, Timo von Wittken, Sebastian Kowalski, Andy Schulz, Martin Matzeder, Stefan Galleithner, Christian Schnellhammer, Daniel Jahnel
Compositing Lead: Florian Zachau
Compositing: Stefan Ihringer, Jona Maluck, Alexander von der Lippe, Daniel Brylka, Florian Zachau, Bea Wellenbrock
Matte Painter: Julius Brockelmann
Motion Design: Christian Heyde

Music & Sound Design: Drazen Bosnjak, Q Department, New York

production process

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