Philips Hue

The bold new spot for Philips’ intuitive LED lights ‘Hue’ features beautiful projections, graceful dancers and the renowned football players of Bayern Munich expressing the connection of technology and emotion in a wide spectrum of vibrant colors.

Director Ole Peters created an exceptional take on the product and the brand in general with this fast-paced montage of quality pictures that was done within a no less fast-paced production period of only three weeks. No complaints, folks, because that’s how you win games.

director's cut

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design process

on set

production process

Director

OLE PETERS

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Credits

Client: Philips GmbH Market DACH

Agency: Ogilvy & Mather
Art Director: Thomas Schallberger
Copywriter: Lena Reckeweg
Client Service Director: Carsten Huschert

Production: Sehsucht GmbH
Director: Ole Peters
Executive Producer: Stephan Reinsch
Line Producer: Hannes Heidenreich
DOP: Peter Matjasko
1st AD: Gregor Budde-Petrusch
Editor: Arthur Jagodda
Colorist: Andreas Picher
Design: Axel Brötje, Carol Gruner, Steffen Hörbrand, Axel Schmidt

Music: Sebastian Zenke
Sound: Nikolaus Grunert