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Philips Hue Lichtzauber

The bold new spot for Philips’ intuitive LED lights ‘Hue’ features beautiful projections, graceful dancers and the renowned football players of Bayern Munich expressing the connection of technology and emotion in a wide spectrum of vibrant colors.

Director Ole Peters created an exceptional take on the product and the brand in general with this fast-paced montage of quality pictures that was done within a no less fast-paced production period of only three weeks. No complaints, folks, because that’s how you win games.

Credits

Client: Philips GmbH Market DACH
Senior Director Integrated Brand & Communications DACH:
Thomas Schönen
Marketing Communication Specialist: Nacho Gil

Produkt Marketing Manager LED Lamps: Astrid Müller

Brand Manager DACH: Tim Störtebek

Agency: Ogilvy & Mather
Art Director: Thomas Schallberger
Copywriter: Lena Reckeweg
Client Service Director: Carsten Huschert

Production: Sehsucht GmbH
Regie: Ole Peters
Editor: Arthur Jagodda
Colorist: Andreas Picher
Art Department: Axel Brötje, Carol Gruner, Steffen Hörbrand, Axel Schmidt
Kamera: Peter Matjasko
1st AD: Gregor Budde-Petrusch
Executive Producer: Stephan Reinsch
Line Producer: Hannes Heidenreich

Music: Sebastian Zenke
Sound: Nikolaus Grunert

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making of stills

storyboard

on set

Ole Peters

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