video demo

Nike Genealogy of Free

As a tribute to the Nike Free collection, the “Genealogy of Nike Free” zoetrope rotates seven shoes in interactive loops, creating a cutting-edge 3D online WebGL experience. Produced by Berlin-based animation studio Sehsucht, the Nike Free zoetrope also transforms to a sequencer and lets the user create new beats.

Innovative, captivating and artistic design was the goal for the website. The original Nike shoes were sent animated in 3D. The real beauty in the experience is the balance between the realistic look and feel from Nike headquarters to Sehsucht Berlin, where every detail was modeled and of the shoes and the experimental usability of the zoetrope.

The Nike Free zoetrope animations are viewable via mobile and are also presented embedded in POS installations in selected Nike stores, as well as on social media such as Instagram.

For the less well-equipped user a non-WebGL version is available with cutting edge parallax design and prerendered product content.

Look Development

Director

MATE STEINFORTH
View Profile

Sehsucht Voyage

SAY HELLO TO OUR CREATIVE UNIT FOR DIGITAL & INTERACTIVE

see portfolio
Credits

Client: Nike Global Energy
Creative Director: Andy Walker
Art Director: Ryan Belmont
Project Management: Zoe Russel-Turner

Production Company: Sehsucht GmbH
Director: Mate Steinforth
Creative Producer: Lars Wagner, Producer: Christina Geller
Artists: Christian Zschunke, Adrian Walt, Alexander Walker, David Weidemann, Mate Steinforth, Linh Mai, Helge Kiehl, Dominic Grejc, Remo Gambacciani
Development / Coding: Thomas Kombüchen, Adrian Rennertz, Stephan Maihöfer
Music / Sound Design: Michael Fakesch

We use cookies to give you the best experience on our website. By continuing to use our website, you are agreeing to our use of cookies. To find out more about cookies, please refer to our privacy policy.

I accept