MTV Group Hug

Blobs cuddling in a group hug, colouring the grey scenery more and more in pastels and neon with each tender touch, welcome the viewer to a brand new series of international MTV idents starting April 2nd, 2012 around the world (except in the U.S.). This animation spot follows our first station ident for MTV International in July 2011, "Close & Caring", also created and directed by Mate Steinforth.

creative process

Character Development

Director

MATE STEINFORTH
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Credits

Client VIMN MTV World Design Studio, Milan
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
Art Director: Scott Bendall
Executive Producer: Cristina Mazzocca
Producer: Beatrice Cardile

Production Company: Sehsucht, Berlin
Director: Mate Steinforth
Design: Mate Steinforth, Christian Zschunke
3D: Philipp Broemme, Ronny Schmidt, Adrian Azadvaten, David Weidemann, Christian Zschunke, Hannes Weikert
Animation: Matthias Knappe, David Weidemann
2D Animation: Helge Kiehl, Ronny Schmidt
Compositing: Christina Agapitou, Christian Zschunke, Helge Kiehl
Producer: Christian Jacks

Music: Michael Fakesch

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