sehsucht master cut

MTV EMA Zoetrope

We created and directed the entire show package for the 19th annual MTV European Music Award, revolving around a huge Zoetrope, a fast-moving carousel which evokes the illusion of motion through a fast succession of static elements, coming to life with a stroboscopic light.

The realization of the main trailer and more than a dozen alterations raised technical challenges and led us to finding unique solutions. To be able to create an extremely realistic look, Maxwell Render was chosen as render technology. 3D design was implemented in the character design at an early stage. Animating the elements was a further challenge since the complete zoetrope is a virtual scale model, nothing is faked. Therefore, everything had to work in loops built in 24 single 'sculptures'.

styleframes

Director

MATE STEINFORTH
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creative process

interactive webgl walkthrough

We took this opportunity to dive into the unknown and toy around with new technologies. Welcome to the Zoetrope, an interactive WebGL based experiment, which let’s the viewer move around the structure in realtime, in the browser, without any plugins. The feat becomes feasible through avant-garde technologies such as WebGL, which is supported by all modern browsers. There’s even a musical game to play online! Have a look at this walkthrough and then try it yourself at here ...

interactive zoetrope
Credits

Client & Lead Creative Direction: VIMN MTV World Design Studio, Milan/Italy
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
Art Director: James Walpole/Carlos Carrasco
Senior Designer: Giorgio Schwarz
Senior Producer: Cristina Mazzocca
Coordinator: Beatrice Cardile

Production Company: Sehsucht GmbH, Berlin
Director: Mate Steinforth
Artists: Remo Gambacciani, Helge Kiehl, Florian Panzer, David Weidemann, Christian Zschunke
Producer: Christina Geller, Christian Jacks

Music: Nikolai von Sallwitz, Sound Architecture

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