Pioneers At Work

A fast-paced, time-reversed construction retrospective. A huge solar energy plant of technological uniqueness. A daring pioneer breaking ground. And finally, a van capable of adapting to the most versatile conditions. For the birth of the best Sprinter ever Sehsucht together with Markenfilm stage a ground-breaking ceremony of its own kind literally taking us back in time to the very first cut of the spade.

The team took great efforts to realize director Ole Peters vision making both, the 30 second TVC and the massive 4-minute product film, a cinematic experience. The result is paying tribute to the basic idea of 'Pioneers at Work' proving that good things come to those who … get stuff done.

30sec tvc


production process

product film



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Client: Mercedes Benz AG

Agency: Lukas Lindemann Rosinsky
Creative Director: Arno Lindemann
Art Director: Dominik Geiger, Dennis Mensching, Ferdinand Povel, Thomas Schmiegel
Copywriter: Kerstin Correll, Haiko Meyer, Christine Ramm
Head of Planning: Achim Rietze
Account Management: Najda Denkhaus, Janine Hardich, Thorben Klostermann

Production: Markenfilm in Co-Production with Sehsucht, Hamburg
Director: Ole Peters
Producer: Andreas Coutsoumbelis, Oliver Schertlein, Jan Tiller
Art Department: Axel Brötje
Look Development & Design: Julius Brockelmann
Mattepainting: Julius Brockelmann
2D Artist: Julius Brockelmann
Motion Design: Ronny Schmidt, Sebastian Spitze
3D Lead and Set Supervisor: Timo von Wittken
3D Artist: Heinrich Löwe, Fabian Schaper, Alexander Siquans
Compositing: Yacoob Essack, Florian Zachau
Edit: Hendrik Smith, Eva Stimpfl

Music: Supreme Music
Composer: Maximilian Olowinsky

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