Mercedes-Benz BAS Child

Everyone has experienced the hypnotic state of getting drawn into the scenery while sitting behind the wheel and chasing cars. But within a split-second, the situation can flip and easily turn into a moment of extreme danger.

With this work, we invite everyone to come along on a bumpy ride outside the comfort zone through an abstract composition of dreamy landscapes and architectual canyons. Please fasten your seatbelts.


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Client: Daimler AG

Agency: BBDO, Düsseldorf

Production Company: Sehsucht, Hamburg
Director: Mate Steinforth
Animation: Tom Abel, Lasse Clausen, Hannes Geiger,
Christian Heyde, Mate Steinforth
Producer: Felix Martens, Karsten Müller

Music & Sound Design: Thomas Kisser

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