Lexus LFFC Pure Ecstasy

Transporting the senses: The LFFC - Lexus' new luxury Future Flagship Concept car - is the first Fuel Cell Vehicle of its kind. To visualize the 'never-felt-before' driving experience promised by this concept car, Lexus and Dentsu approached Sehsucht to create an impressionistic film that would transport the senses to pure ecstasy.

The film takes us on a tour through various style-blending narratives, driving across futuristic, hyper real environments, intercepted by images of human form, organic structures and synaesthetic graphic inserts.

Directed by Hans-Christoph Schultheiss, the film premiered alongside the unveiling of the car‘s prototype at the exclusive 2015 Tokyo Motor Show.

Hans-Christoph Schultheiss

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Client: Toyota Motor Corporation
Agency: Dentsu, Tokyo

ECD: Hiroyuki Ito
CD: Shinya Tanaka
AD: Tak Sato
PL: Yuma Matsubara
CW: Yuma Matsubra
CP: Toshihiko Miki (DCF), Kana Inomata (DCF)
AE: Ken Tanino, Yoko Fukuyama, Kei Kojima

Production Unit, Japan: AOI Pro.

PR: Hirohide Takene
PM: Daichi Nagisa
Coordination: Mayu Yamashita, Erika Shiotsu

Production: Sehsucht
Direction: Hans-Christoph Schultheiss

Music: HECQ / Ben Lucas Boysen