korkunov metamorphosis

To introduce Korkunov’s exquisite spring edition of Russia’s most beloved praline, we created a mesmerizing metamorphosis of white spring flowers. Each cycle brings up a new and unseen creation, catching the viewers’ attention, making them gaze in wonder and never letting them go until we finally present the white chocolate praline in the center of the last blossom.

Our CG botanists spent the whole winter breeding some exceptional flowers which only bloom for a few seconds.

film stills

process reel

Credits

Client: Mars, Moscow
Portfolio Director: Ekaterina Stoukova
Senior Brand Manager: Natalia Samoylenko
Brand Executive: Valentina Sokolova

Agency: BBDO, Moscow
Creative Group Head: Ekaterina Savrasova
Account Supervisor: Elena Tantsereva
Producer: Irina Noruzi

Production Studio: Sehsucht
Direction: Hans-Christoph Schultheiss
Producing: Tanya Curnow
Design: Axel Brötje, Hannes Geiger, André Ljosaj
Technical Direction: Martin Chatterjee
CG Lead: Timo von Wittken
CG Artists: Alex Doss, Rafael Vicente, Alexander Siquans, Jörn Engelke, Max Zachner
Compositing: Florian Zachau