IWC Schaffhausen The Road Less Traveled

A Google Spotlight Story presented by IWC Schaffhausen

Join A-list actor Bradley Cooper on an interactive road trip from downtown L.A. through California’s Mojave Desert to a secret place. The IWC Big Pilot’s Watch Edition “Le Petit Prince” is your trusted companion on the trip. Adventure awaits you on “The Road Less Traveled”.

The mobile VR story is powered by Google's Spotlight Stories engine and available for free download on the App Store and on Google Play.

google spotlight case film

360 vr trailer

interactive storytelling

Sehsucht Voyage


see portfolio

Client: IWC Schaffhausen
Chief Marketing Officer: Franziska Gsell-Etterlin
Head of Brand Communication, Digital Marketing & Media: Maurice Moitroux
Strategic Brand Planner: Tom Scheuring
IWC Creative Center: Ralf Kostgeld
Digital Project Manager: Martin Becart

Agency: Scholz & Friends, Berlin
Managing Creative Director: Robert Krause
Creative Director: Jörg Waschescio
Management Supervisor: Nina Stegmann
Account Manager: Janice Kretschmer
Copywriters: Berthold Brodowski, Alannah Stritch, Lena Klockenbring
Art Directors: Leonardo Valadão, Erika Stuhl
Editors: Daniel Klessig, Moritz Scharl

Production Film: Pumpkin Film AG
Producer: Sonja Brand, Stefanie Brand
Post-Production Supervisor: Ismo Wolffson
Production VR: Sehsucht, Hamburg
Producer: Jan Tiller, Stephan Reinsch
Actors: Bradley Cooper, Cassi Colvin
Director: Hans-Christoph Schultheiss
Interaction Design & Animation Director: Hannes Geiger
DoP: Christian Kuehn
DIT: Siegfried Kuckstein
On Set Supervision: Shyam Kannapurakkaran
3D Lead: Hannes Geiger
3D: Stephan Haidacher, Sebastian Welti
Compositing Lead: Florian Zachau
Compositing: Christian Heyde, Benjamin Behre
Digital Matte Painting: Julius Brockelmann
Edit: Hans-Christoph Schultheiss, Jörn Falldorf, Eva Stimpfl

Sound Production: Hesse Studios GmbH
Music by: Old Man Canyon
Voice: Jesse Gold, Jenny Dale

Google Spotlight Stories
Technical Project Lead: Daniel Jeppsson
Associate Producer: Swapneel Kshetramade
Engine Lead: James Beattie
Tools Engineers: Ryan Enslow, Morgwn McCarty, Josiah Larson
Audio Software Engineer: Wayne Jackson
QA Engineers: Ravikumar Aluru, Madina Siebenthal

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