Buick drive to love

Drift to love. Break to love. Accelerate, and do it all over again.

The all new 2014 Buick Regal GS comes with all the power and control: 2.0T Double Channel Turbo Engine, Hiper-Strut Suspension, Brembo Breaks, Flexride Driving Mode … But reading can't tell you. You have to see it for yourself.

In a series of adrenaline-raising and stomach-twisting visual experiences Sehsucht director Ole Peters pushes the car to its very limits to capture what it's like to drive the new predator of the Buick vehicle fleet.

20sec power

20sec brake

20sec drive

20sec control


Client: GM Shanghai

Agency: Lowe China
GCD: Norman Tan
Creative Director: Yiyuan Liao
Agency Producer: Connie Chua

Production Company: Made in China Films
Executive Producer: Lee Cheng
Post Producer: Juice Wang
Director: Ole Peters
DOP: Bernd Wondollek
Production Design: Sehsucht, Hamburg

Postproduction Studio: Sehsucht, Hamburg
Producer: Jan Tiller, Felix Niehoff
Edit: Artur Jagodda
Motion Design: Dominik Wieschermann, Carol Gruner, Axel Brötje, Nadine Ihde, Mitra Navab-Pour, Sebastian Spitze
Compositing: Marcel Lemme, Juan Pablo Brockhaus, Yacoob Essack, Florian Zachau
Color Grading:Florian Zachau

Music: Massive Music, Amsterdam
Sound FX & Mix: Hastings, Hamburg



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