Rain-X - Waterpark

sight and safety

How to beat up water? What sounds like a stupid question is the main feature of the Rain-X wiper blades – they apply „the magic“ to your windscreen and keep your vision clear – season after season.
To explain this complex technology within a 30 second film full of visual challenges we had to apply „our magic“ to your screen. It ain’t an easy task to create smooth tracking shots of a car shooting through heavy rain that comes from giant fountains while keeping a clear vision. But to „clearly“ understand the magic of the Rain-X wiper blades we even had to follow single rain drops and show the „impact“ of the product in super macro shot dramatized in slow motion.
That’s how magic becomes visible. Entirely handcrafted, created and produced by Sehsucht.

Credits