hamburg
sehsucht
NUTELLA
UNIQUE
DIRECTED BY OLE
A TRIBUTE
TO DIVERSITY
TO DIVERSITY
A tribute to diversity: Nutella, our favorite morning drug, brings millions of uniquely designed jars to Europe’s breakfast tables. Created with the help of a smart algorithm, each and every artwork is truly unique - just like you.
In this colorful collage of charming people, vivid artwork and playful animations, we celebrate not only our addiction for graphic design and chocolate cream, but also our deep conviction that diversity makes the world a better place.
Credits
Client: Ferrero Deutschland
Agency: Zum Goldenen Hirschen
Creative Direction: Holger Pfeifer
Copy: Simon Raab
Head of Production: Dietmar Zielke
Account Direction: Louisa Nix
Production Studio: Sehsucht
Director: Ole Peters
Exec. Producer: Jan Tiller
Producer: Frauke Fudickar
Edit: Jörn Falldorf
Design Lead: Andre Ljosaj
Design: Axel Brötje, Caroline Goehner, Sebastian Onufszak
Motion Design: Philipp Brates, Franz Ferdinand Kubin, Matthias Lein, Conrad Ostwald, Arjen van der Wal
Compositing: Christian Reimann, Andreas Wilcken
Color Grading: Rainer Bültert
Music: Not A Machine, Berlin
Sound Mix: Loft Studio