A tribute to diversity: Nutella, our favorite morning drug, brings millions of uniquely designed jars to Europe’s breakfast tables. Created with the help of a smart algorithm, each and every artwork is truly unique - just like you.
In this colorful collage of charming people, vivid artwork and playful animations, we celebrate not only our addiction for graphic design and chocolate cream, but also our deep conviction that diversity makes the world a better place.
Agency: Zum Goldenen Hirschen Creative Direction: Holger Pfeifer Copy: Simon Raab Head of Production: Dietmar Zielke Account Direction: Louisa Nix
Production Studio: Sehsucht Director: Ole Peters Exec. Producer: Jan Tiller Producer: Frauke Fudickar Edit: Jörn Falldorf Design Lead: Andre Ljosaj Design: Axel Brötje, Caroline Goehner, Sebastian Onufszak Motion Design: Philipp Brates, Franz Ferdinand Kubin, Matthias Lein, Conrad Ostwald, Arjen van der Wal Compositing: Christian Reimann, Andreas Wilcken Color Grading: Rainer Bültert