Berlin-based award-winning glasses company MYKITA took their boundary-breaking ethos to a whole new level with their parametrically-designed MY VERY OWN collection.
A collaboration with Swedish 3D-body-modeling company Volumental, the MVO label’s custom frames are made using 3D scans and algorithms that calculate a design that adapts perfectly to your face. To match this new level of bespoke-magic eyewear, we worked alongside director Stephan Wever to create a piece of visual “Slow Food“—the distilled essence in images of sensual, custom-made quality.
Technical Project and Design Consultant: Julian Gerau Director: Stephan Wever Production Studio: Stink GmbH, Berlin DOP: Ole Peters Producer: Isabel Kast, Corinne Ahrens
Production Studio: Sehsucht Producer: Christiane Mülstegen, Jan Tiller 3D Lead: Daniel Jahnel 3D: Jannes Kreyenberg, Rafael Vicente FX TD: Heinrich Löwe Compositing: Florian Zachau Grading: Florian Zachau Music & Music Publisher: Meik de Swaan, Musicmusic Amsterdam