Furry monsters cuddling, welcoming the viewer to a brand new series of MTV idents. “Close & Caring“ conveys a look and feel that equals the warmth and feeling of a hug, as simple as holding hands or sinking under your duvet.
We created the cute little beasts, developed the story concept, built the vignettes, covered the overall production and post-production and created the print templates
Client: MTV World Design Studio, Milan Creative Director: Roberto Bagatti Associate Creative Director: Anna Caregnato Art Director: Carlos Carrasco Inhouse Producer: Cristina Mazzocca
Production Company: Sehsucht Director: Mate Steinforth Producer: Christian Gemeiner, Julia Rudloff Design: Mate Steinforth, Helge Kiehl 3D: Philipp Broemme, Hannes Weikert Animation: Philipp Broemme, Vitaly Grossmann, Matthias Knappe Matte Painting: Julius Brockelmann Compositing: Helge Kiehl