The LFFC - Lexus' new luxury Future Flagship Concept car - is the first Fuel Cell Vehicle of its kind. To visualize the 'never-felt-before' driving experience promised by this concept car, Lexus and Dentsu approached Sehsucht to create an impressionistic film that would transport the senses to pure ecstasy.
The film takes us on a tour through various style-blending narratives, driving across futuristic, hyper real environments, intercepted by images of human form, organic structures and synaesthetic graphic inserts.
Directed by Hans-Christoph Schultheiss, the film premiered alongside the unveiling of the car‘s prototype at the exclusive 2015 Tokyo Motor Show.
Agency: Dentsu, Tokyo Exec. Creative Direction: Hiroyuki Ito Creative Direction: Shinya Tanaka
Production Unit, Japan: AOI Pro. Producing: Hirohide Takene Production Management: Daichi Nagisa Coordination: Erika Shiotsu, Mayu Yamashita
Production Studio: Sehsucht Direction: Hans-Christoph Schultheiss Producing: Tanya Curnow, Gianna Johnke, Christiane Mülstegen, Jan Tiller DOP: Jakob Süss Set Supervision: Florian Zachau Design: Carol Gruner, Simone De Salvatore, Hans-Christoph Schultheiss Lead 3D: Timo von Wittken 3D: Heinrich Löwe, Rafael Vincente, Sebastian Welti Matte Painting: Simone De Salvatore Lead Compositing: Florian Zachau Compositing: Patrick Altmeier, Yacoob Essack, Carol Gruner, Martin Hess, Jona Maluk Edit: Hans-Christoph Schultheiss