Mustashrik
Mustashrik Mahbub is a multi-award winning Artist & Director. After graduating from the Surrey Institute of Art & Design in the UK, he cut his teeth working with London’s elite advertising agencies and production houses, assisting on the visual and conceptual development of creative campaigns for brands such as Stella Artois, Absolut, Coca-Cola and Diet Coke, before moving in to Media Production.
He co-created one of 2011’s most talked about commercials for Müller called “Wunderful Stuff”. A commercial campaign which saw the cultural rejuvenation of Roger Hargreaves much loved classic characters, Mr Men and Little Miss, Hannah-Barbera’s Yogi Bear, Mutley and Wacky Races. With a unique attention to detail and intense directorial vision, projects for other big brands commenced.
Mustashrik is further the creator of the multi-award winning campaign film for Girl Effect called “Invisible Barriers” in close collaboration with Freuds PR and Partizan. A campaign that brings out about the important topics of equality, diversity, and empowerment/support via community. Outside of classic media formats, a variety of live-multi screen visual performances for musician Ed Sheeran was created for his live tours. Mustashrik also directed several outstanding music videos for stars such as Elvis Costello, Katy Perry, and Sein and developed a visual merchandise campaign for Mont Blanc* called #Unforgetablekiss, to celebrate love and romance on Valentine’s Day. Further more he has held creative workshops about storytelling and mythmaking, about character design around the globe. To sum it all up, Mustashrik is also a member of several festival & award jurys.
