Where the magic happens.

We research, draft, design and create our films in our in-house design department. This is where we develop the basis and visual core of every project. The following chapters offer some insights into the different disciplines involved in our design process.

“Ideas need a visual hookline.”

CONCEPT ART


Night train to Lisbon Look Development

We did these digital paintings as concept art for the title sequence of a feature film. Great care was taken to integrate the story and the sponsor, a German car manufacturer. Although this particular piece wasn´t picked up, we still love it and think it looks mighty impressive.

Concept Art

Concept art is the foundation that allows us to make ideas visible and establish the mood which later spreads throughout the finished film. These initial images already show the way, long before we flesh out characters or work on details.

EDEKA UNSER WALD

The wild life biologists and lumbermen of the CGI forestry office in Hamburg have captured the bloom of the summer in a little scrapbook to safe us all from the dark days of autumn rain.

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LAMBORGHINI CONCEPT ART

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Pictoplasma Environment concepts

For this opening trailer we used the area around the Berlin subway station Eberswalder Strasse as an environmental model. It looks even nicer when you know that this is literally on our doorstep

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STYLEFRAMES


Electronic Arts Need for Speed - Most Wanted

Need for Speed Most Wanted is an open world racing game with nonlinear gameplay, developed by Criterion Games and published by Electronic Arts. These styleframes were projected for the video toolkit serving as graphics package. A strong conveyance of the feel, mood and texturing of the game is achieved.

Rama Helping Hands Styleframes

Opel Tunnel

Dreams come true: Power and design defeat the darkness in an an action-packed ride through a gloomy tunnel.

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"Blur it, glow it, grain it, ship it"

DEUTSCHE FERNSEHLOTTERIE PAPER WORLD

We love to use plain paper as material for animation. The little big worlds you can build out of it are quite amazing, have a look!

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Mercedes-Benz Pioneers at work

A fast-paced, time-reversed construction retrospective. A huge solar energy plant of technological uniqueness. A daring pioneer breaking ground. And finally, a van capable of adapting to the most versatile conditions.

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CHARACTER DESIGN


Hugo, Fluffy, Lysett, Ron, Hubert, Tod, Macy, Macky, Lester, Wolfgang, Pinkus, Brett Pit, Gil, Tinti .. just some of their Names.

character studies

Whether it‘s for a commercial, a short narrative animation, stills or even just for fun — we love doing character based work. With a strong focus on design and conception, we create novel imagery for our clients. 

Character design bears it‘s own challenges and requirements. First of all, we immerse ourselves in the world that the characters should inhibit. What world is it, and what do they do in it? How do they react to the challenges they face. All those aspects shape them and in order to find that perfect shape, the perfect visual representation, we go through a process of a broad range of sketches, references and refinements.

Characters can personify a brand or a product, tell a story or just fascinate the viewer. It‘s our obsession to find the exact right balance between all those emotions, designing and generating unique experiences. The ones that have character! 

Don't Text and Drive Character Designs

"Characters are the core of animation. We work hard to breathe life and - literally - character into our creations.”

Group Hug

MTV

Group Hug

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Close & Caring

MTV

Close & Caring

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Starting off with a rich research phase, we scoure a broad range of resources to define the Status Quo for each specific project. Which characters exist already in the world we‘re trying to build, and in which direction do we want to travel? 

Whether it‘s rupturing this status and coming up with something completely new — pushing the boundaries, or navigating the waters, exactly finding a precisely defined course. Having found our destination, it‘s all about finetuning. Each little detail is scrutinized until the perfect fit is found. Following the design process, there‘s the technical process of implementing the designs in a way so they can be animated. Using the latest state of the art technology combined with lovingly han-crafted custom solutions, we‘re able to meet the goals defined in the design process in minute detail.

BC One

Red Bull

BC One

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Underwater World 2013

Bank Coop

Underwater World 2013

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EMA Zoetrope

MTV

EMA Zoetrope

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Helping Hands

Rama

Helping Hands

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Love in the fridge

Rama

Love in the fridge

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STORYBOARDS


Storyboard Philips Hue "Lichtzauber"

visualize, focus, represent, describe, arrange, organize, re-arrange, develope, see, decide, change, show, go on

Think before you speak. 

Just the same here ..

Corporate Branding & Brand Animation


Ram Logoanimation Breakdown

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RAM Logoanimation Look Development

Corporate Branding

Creating animations for brands, that´s always been a matter of the heart for us. But translating passion into amazing results requires technique. We´ve always placed great emphasis on skill and know-how in all things motion design. Even way back in our early years, we were tapped by big brands like Coca Cola, Mercedes, eBay, Deutsche Telekom and Deutsche Bank. And we´re somehow proud to be still a part of ongoing campaigns.