Master all kinds of terrains with unparalleled elegance. It’s the dawn of an new era. The first of a new kind. Introducing the Mercedes-Benz X-Class - the world’s first premium class pick-up truck - coming in 2018.
Just like the X our film defies all classic rules of car commercials. Artful image compositions and a captivating montage, entirely created in CG, mystify the design and performance of the vehicle. Director Ole Peters wielded these tools to paint a picture of highly advanced technology and epic cinematography, teasing the audience, showing enough, while not revealing too much.
Client: BMW China
Marketing Manager: Steven Liang, Castro Tian
Creative Agency: Juice Network
CCO: Ronnie Wu
Creative Director: Sha Fan
Art Director: Huo Zhiying
Copywriter: Sha Fan
Account Director: Micky Wang
Account Manager: Xu Yan
Agency Head of Production: Christine Chen
Production Company: Filmate Productions
Producer, Exec. Producer: Priscilla He / Sami Xia
Director: Ole Peters
DOP: Bernd Wondolek
On-Set VFX Supervisor: Daniel Jahnel
Service Production Portugal: Zoom Film
Service Production Croatia: Bas Production
Production Studio: Sehsucht
Producer: Frauke Fudickar, Stephanie Hülsmann
Designer: Julius Brockelmann, Axel Brötje, Ramón Springer
Editor: Artur Jagodda
2D-Animation: Hannes Geiger
3D Lead: Daniel Jahnel
Previs: Juan Pablo Brockhaus
3D Artists: Sebastian Brandhuber, Juan Pablo Brockhaus, Matthias Dirks, Torben Dirksmeyer, Julia Fritsch, Felix Geremus, Fabian Heller, Jannes Kreyenberg, Thure Koch, Heinrich Löwe, Jonas Röber, Fabian Schaper, Alexander Siquans, Tobias Sprengart, Ivan Vasiljevic, Sebastian Welti, Lucas Wendler, Timo von Wittken, Max Zachner
Compositing Lead: Florian Zachau
Compositing Artists: Florian Dehmel, Zarko Kitanovic, Johannes Retter
Colourist: Jan Schoeningh, Andreas Teichert
Music, Sound Design & Mix: 2wei Music