As a tribute to the Nike Free collection, the “Genealogy of Nike Free” zoetrope rotates seven shoes in interactive loops, creating a cutting-edge 3D online WebGL experience. Produced by Berlin-based animation studio Sehsucht, the Nike Free zoetrope also transforms to a sequencer and lets the user create new beats.
Innovative, captivating and artistic design was the goal for the website. The original Nike shoes were sent animated in 3D. The real beauty in the experience is the balance between the realistic look and feel from Nike headquarters to Sehsucht Berlin, where every detail was modeled and of the shoes and the experimental usability of the zoetrope.
Client: Nike Global Energy Creative Director: Andy Walker Art Director: Ryan Belmont Project Management: Zoe Russel-Turner
Production Studio: Sehsucht Director: Mate Steinforth Creative Producer: Lars Wagner Producer: Christina Geller Artists: Remo Gambacciani, Dominic Grejc, Helge Kiehl, Linh Mai, Mate Steinforth, Adrian Walt, Alexander Walker, David Weidemann, Christian Zschunke Development / Coding: Thomas Kombüchen, Stephan Maihöfer, Adrian Rennertz Music / Sound Design: Michael Fakesch